Help has arrived for marketing your jewelry business.

Have you turned your passion for jewelry making into a money-making business?

Would you like to? It seems that more and more of our customers are doing just that and many in fact have been doing it for years.

The beginning of a new year is always a great time to think about starting a business or generate some fresh ideas on how to grow the jewelry making business you have. If this has been on your mind, you may want to plan a last minute trip to Tucson.

For the first time ever at this year’s Tucson Gem & Jewelry Show, two of the most respected jewelry marketing pros have created a jewelry designers marketing academy.

Cindy Edelstein of Jeweler’s Resource — the designer business source and Marlene Richey — author of Profiting by Design will be bringing a series of jewelry designer business workshops to Tucson. This event includes a variety of classes held from Feb. 4-6 that will help designers gain valuable insights and skills for making their jewelry business a success.

You can join Cindy and Marlene for one, two or all seven classes — your choice — at the historic Manning House downtown near the Convention Center. The Manning House show is bead-centric but her classes are not. They’re business advice for every design entrepreneur.

Each class is $95 or $80 each for two or best of all, $70 each for three or more. Registration is going on now on the Manning House website.

To read more about these jewelry marketing classes, visit the Jeweler’s Resource website at www.jewelersresource.com


The complete class schedule is as follows:

Wednesday, February 4, 2009
1. How to Make a Living at Your Art w/ Marlene Richey
9:00am – 11:20am

2. Defining Your Brand Identity w/ Cindy Edelstein
12:00pm – 2:20pm

Thursday, February 5, 2009
3. Building Your Marketing Toolkit w/ Cindy Edelstein
9:00am – 11:20am

4. Craft Fairs, Trade Shows and Personal Appearances: How to “Show Up” for Success w/ Marlene Richey
12:00pm – 2:20pm

Friday, February 6, 2009
5. How to do Your Own PR w/ Cindy Edelstein
9:00am – 11:20am

6. The Art of Selling w/ Marlene Richey
12:00pm – 2:20pm

7. Profiting from an Online Presence w/ Cindy Edelstein and Larry Chasin, Ideal Diamond Solutions
3:00pm – 4:30pm


Cindy and Marlene are also offering one-on-one speed coaching in the afternoons to help you put your plans into action. They invite you to bring your designs, plans, marketing materials — whatever you need input on — and they’ll consult right there on the spot for the special rate of $2 per minute. Consultations can be booked via email to cindy@jewelersresource.com.

There’s also fun to be had in Tucson so we hope to see lots of designers at:
Contemporary Deign Group’s Annual Awards Dinner – Wed. 2/4
GemJammin’ – our industry’s own ad-hoc garage band playing at The Hut – Thurs. 2/5

You can read all about the JRB Marketing Academy at: www.jewelersresource.com

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