SWAROVSKI ELEMENTS Innovations are Coming!

The SWAROVSKI ELEMENTS Autumn and Winter 2011/2012 Innovations are coming soon. Be sure to take a look at the designs and colors! The latest editions of Innovations are all about contrasting themes, colors and cuts. The trends displayed include elements of nature combined with colors that suggest glittering nights and sunflower bursts. Other classic styles are given a fresh look by adding forward-looking elements. Check our New Swarovski Additions page frequently, and be the first to see which items we’ll be carrying when they arrive.

NEW PRODUCTS & COLORS:

FUSION CONCEPTS

Ceramics Marbled Terracotta

CERAMICS MARBLED TERRACOTTA
Line Extension: 655

The latest Ceramics color is a down-to-earth tone that speaks of autumn forest floors and clay artifacts. Inspired by nature, the craquelle glaze finish offers a softness and modernity to the product. It is perfect to highlight the earthy brown hues from Silk to Smoky Quartz.

Ceramics Marbled Seagreen

CERAMICS MARBLED SEAGREEN
Line Extension: 656
The soft, pleasant sensation of foaming sea-green water is captured in the unique glazed surface of this new Ceramics color. With its discreet elegance and natural appearance, it has an almost vintage-inspired elegance when coupled with soft pinks such as Light Rose and Vintage Rose.

NEW COLORS AND EFFECTS

Sunflower Swarovski Elements New Color

SUNFLOWER
New Color: 292

Yellow carries the promise of a positive future in the theory of color. The new color Sunflower evokes memories of sunshine and laughter and captures the essence of summer. Yellow will advance from surrounding colors and offers enlightenment and happiness.

Crystal Silver Night - Swarovski Elements New Effect

CRYSTAL SILVER NIGHT
New Effect: 001 SINI

Sleek and sophisticated with its refined, almost translucent silver finish, Crystal Silver Night is perfectly suited to the current trend for refined, unobtrusive hues. It marries perfectly with Black Diamond and Jet to create a modern, monochromatic color combination.

Crystal Light Gold Pearl - Swarovski Elements New Color

CRYSTAL LIGHT GOLD PEARL
New Color: 001 539
Offering understated elegance, the new Crystal Light Gold Pearl has an air of nostalgia, luxury and understated nostalgia and is perfectly on trend for the current catwalk directions toward revisiting the classics. It works beautifully in tone-on-tone combinations with other delicate crystal colors or Crystal Pearl colors and receives a modern update when teamed with metallic hues.

Crystal Bermuda Blue P and Crystal Tabac P

CRYSTAL BERMUDA BLUE P (001 BBL) AND CRYSTAL TABAC P (001 TAB)
New Effect/Line Extension

Crystal Bermuda Blue and Crystal Tabac are now available on selected Pendants and Beads.
The “P” in the color name stands for “Protective Layer”, which is a new lacquer system that is applied over the effects Crystal Bermuda Blue or Crystal Tabac. This lacquer is designed to protect the effects from scratches, fingerprints and other damage and also helps to prevent moisture that can lead to corrosion (e.g. from perspiration) penetrating into the effect layer when jewelry is designed to incorporate Crystal Stones that are not set in casings/settings.
Crystal Prints on Pendants and Beads
CRYSTAL PRINTS ON PENDANTS AND BEADS
Line Extension

Crystal Prints are an innovative new look available for the Pendants and Beads assortment. Three of the standard articles have been decorated with three different standard motifs that create an attractive contrast between the clear, transparent crystal and the black, graphic prints. The innovative designs open up endless possibilities for individual creations that are able to capitalize on both the play of light and brilliance of the SWAROVSKI ELEMENTS and the graphic structural patterns printed on the surface of the crystal.

CRYSTAL STONES

Swarovski Cabochon Flat Back Hotfix

CABOCHON FLAT BACK HOTFIX
Line Extension: 2080/4

The current SWAROVSKI ELEMENTS range has now been enlarged to include pearl effects – a major trend direction of the moment. Due to this line extension, SWAROVSKI ELEMENTS can now offer increased variety, combination and application possibilities in the textile, fashion and accessories segments. It opens up a new dimension for our application partners; enabling them to offer pearl motifs and designs in varied classic pearl effects.

Cosmic Flat Back Hotfix - Swarovski Innovations

COSMIC FLAT BACK HOTFIX
New Article: 2520

One of the best selling No Hotfix items is now available as a Hotfix element in the same color and effect range. The regular, symmetrical shape offers a modern geometric design element (not incorporated in the Transfers product range). The application is recommended from the reverse side due to the pointed front side of the Cosmic Flat Back.

Butterfly Flat Back - No Hotfix

BUTTERFLY FLAT BACK – NO HOTFIX
New Article: 2854

The new Butterfly Flat Back is a symbol of rebirth and reinvention and fits perfectly within the current trend for nostalgic elements. Botanics are being seen in major design areas from interiors to fashion and accessories. This article is easy to glue on any material, whether it is plastic, wood, glass or textile backings.

Lochrose - Swarovski Innovations 2011

LOCHROSE
New Article: 3129 P288

With its timeless, classic style the Lochrose fits perfectly into the newly revived trend for embroidery. Unique in the market due to the possibility of industrial application using high-quality standard embroidery machines, it is able to be used on large surfaces as well as on various materials, including leather.

Hexagon Sew-On Stone - Swarovski Innovations 2011

HEXAGON SEW-ON STONE
New Article: 3261

The new Hexagon Sew-on Stone has a sophisticated and elegant design, which can be used in combination with various other shapes. Due to its classic, yet enduringly modern shape it offers endless design possibilities. It can be sewn on fabric for soft fashion accessories and jewelry.

De-Art Family - Swarovski Innovations 2011

DE-ART FAMILY (Sew-on Stone, Flat Fancy Stone, Fancy Stone)
New Article

SWAROVSKI ELEMENTS continues the innovation of the popular De-Art family with a strong graphic direction. The cut is now available on Sew-on Stones and Fancy Stones. Due to its elegant and sophisticated shape, it allows innovative and aesthetic design combinations. It is perfect for traditional textile and accessories application, but also for soft fabric jewelry – a current trend incorporating jewelry and needlework.

Lucerna Bead - Swarovski 2011 Innovations

LUCERNA BEAD
New Article: 5030

Inspired by Asia, the shape of this modern bead is a direct reflection of a Chinese lantern as its name Lucerna, Latin for lantern, suggests. The inspired design perfectly suits the trend towards clustered and threaded jewelry, making it ideal for contemporary pieces.

Clover Bead - Swarovski Innovations 2011

CLOVER BEAD
New Article: 5752

The Clover Bead captives by its new romantic and naïve shape. It evokes childhood memories and is reminiscent of good luck symbols. It can be seen as a collectible item as a lucky charm, most suitable for accessories, jewelry and DIY.

Large Hole Beads - Swarovski

LARGE HOLE BEADS (5900, 5914, 5942, 5944, 5954)
Hole Upgrades

Five bestselling shapes from the Beads assortment are now available with a large hole, making them even more versatile. Due to the hole upgrade, the Beads are perfect for leather and thick fabric threads. The large hole also ensures that the article can be used on thin metal chains, a very popular on-going trend.

Crystal Baroque Pearl - Swarovski Innovations 2011

CRYSTAL BAROQUE PEARL
Line Extension: 5840

The softly seductive, organic shape of the Crystal Baroque Pearl ensures that it remains a key player in the on-going trend for eco-awareness. With its wonderful effects and smooth light reflection, SWAROVSKI ELEMENTS continues the success story with a size extension to 6 mm.

Helios Pendant - Swarovski Innovations

HELIOS PENDANT
New Article: 6040

The Helios Pendant has a modern and progressive shape with a large oval hole that offers limitless design possibilities. Its unique design makes it ideal for contemporary jewelry. The facets resemble sunrays which are expressed in its name: the name Helios comes from the Greek mythology and means “God of the Sun”.

XILION Mini Pear Pendant - Swarovski Innovations

XILION MINI PEAR PENDANT
New Article: 6128

Perfectly matching the Pear-shaped Pendant (art. 6106), this new small Pendant with XILION cut (no upgrade) is ideal for chandelier earrings or drops on glamorous, colorful necklaces. It offers limitless design possibilities.

Wild Heart Pendant - Swarovski Innovations

WILD HEART PENDANT
New Article: 6240

The elongated shape with asymmetric faceting allows a new interpretation of the heart symbol, the symbol of eternal love.

Single Stone Setting - Swarovski Innovations 2011

SINGLE STONE SETTING
New Article: 117704S39H2C1028F

SWAROVSKI ELEMENTS’ new Single Stone Setting offers unlimited application possibilities – from jewelry to DIY, fashion and accessories. The graceful shape has an extremely broad appeal across age groups and cultures.

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