Swarovski Crystal Beads are Now CRYSTALLIZED™ – Swarovski Elements!

We are sure you have noticed some new wording around Swarovski beads, pendants and other jewelry components. The Swarovski company wanted to distinguish the ever-growing bead and jewelry component division of their company by giving it its own identity: CRYSTALLIZED™ – Swarovski Elements. Don’t fear; CRYSTALLIZED™ is the same wonderful quality product you have come to know and love over the years. Swarovski by any other name is still our favorite crystal bead line!

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