On a recent trip to New York City I stopped in at the new Swarovski Concept Store located in the heart of SOHO. In true Swarovski style everything in this store glittered and sparkled, whether it was the oversized crystal flowers in the showcases to the full wall of Swarovski Crystals that occupied the majority of the ground floor of store. Of course if you want to sit and relax amid all of the bling, there is a full café and lounge at the back where you can take a look at your purchases while sipping on an espresso and eating a slice of scrumptiously decadent dessert. If you are more interested in the gallery aspect, walk down a floor where you can see many interesting exhibits from a flatbacked portrait of Daniel Swarovski, the founder of Swarovski, to the crystal embellished gown used in the film version of the Phantom of the Opera. All in all this new Swarovski concept store, one of a very few world-wide is a worthwhile place to stop in the next time that you are in the Big Apple.
– Michael, Chief Operating Officer