in Times Square

Last week,’s venture into the world of virtual beading was proudly displayed in Times Square in New York City. The large ad, promoting the new Style Lab™: Jewelry Design game from Ubisoft® was prominently displayed on the SW corner of 43rd and Broadway. Running during the morning and evening rush hours from Tuesday, December 11 through Friday, December 15, hopefully this ad introduced an entirely new group of people to the exciting world of beading.

The Style Lab™: Jewelry Design game for Nintendo DS® is a brand new game from Ubisoft® that allows users to virtually design stunning bracelets, necklaces, earrings and more using a variety of beads, pendants and charms based on actual items offered by Users can then choose to upload their designs to the internet and make them available for purchase by family and friends. If purchased, the talented team at will then create a finished piece of jewelry using the exact same components that were used to develop the game resulting in a true finished piece of jewelry designed entirely by the player.

For more information on the Style Lab™: Jewelry Design game, read our official Style Lab®: Jewelry Design Press Release.

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  1. Reply

    FABULOUS! How exciting, congratulations! Ever since I read about it on Jean Yates blog, I’ve been telling everyone I know with daughters about it, how cool!

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