Sell Like a Pro Giveaway

This contest is now closed. Congratulations to our winners, Beth Ann D. and Marilyn M! You can read their comments and see the contest results on our latest blog post.

If your New Year’s resolution is to take your jewelry making ideas to another level, this next contest is for you! Enter our Sell Like a Pro Giveaway for your chance to win a prize package full of cool items to help get your designs noticed like the professionals do. We’ve teamed up with an online warehouse of retail supplies, Specialty Store Services, who have provided a majority of the prize components from their site. You can find professional jewelry displays from their site, including ones for necklaces, bracelets and even earrings, to help present your designs. Whether you want to sell your jewelry at a craft fair, online shop or a local boutique these displays are perfect for any avenue! Each winner will also receive a copy of the book Marketing and Selling Your Handmade Jewelry by Viki Lareau and a box of jewelry price tags.

If you’ve thought about selling your jewelry, there must be some advice you’ve been given or have gained from experience. To enter this contest, leave a comment below with one tip that you would give to others trying to sell their jewelry. We will randomly choose two winners to receive this amazing prize package.

If you’re looking for other advice on how to get your designs out there, be sure to read up on our Seller’s Secrets page and sign up to be a part of Shop Handmade, a free site dedicated to helping you sell your creations!

No purchase necessary, must be 18 or older to enter. Please one comment per person. Odds of winning depend on number of entries. Prizes valued at $80 each, void where prohibited by law. Contest valid in the US and Canada only excluding Quebec. This contest runs from tonight, Wednesday, January 4, 2012 and ends Tuesday, January 10, 2012 at 11:59PM PT. Winners will be announced Wednesday, January 10, 2012. PLEASE NOTE: The jewelry featured in the display graphic is not included in this prize package.


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    • Cathy
    • January 9, 2012

    I’m just beginning to sell my jewelry so I haven’t received advice. I would love to win this book so Ican learn tips and I would love to win the displays!

    • Maegan
    • January 9, 2012

    If you create something, then you have to a.) like it/love it enough to wear it yourself or give it to your best friend; and b.) realize that it is virtually impossible to put a price on such items… That being said, don’t take less than what you think it’s worth – afterall, you’re selling a teeny tiny piece of your creativity and no one else can reproduce it. I am very interested in selling some of my work but I’m not at all interested in catering to the masses/mass-producing (unless I’m working with a charity/non-profit). Afterall, there’s only one me! Any tips, advice and techniques that I get are GREATLY appreciated.

    • Jackie
    • January 9, 2012

    Take the time to visit with boutiques and shops where you would like to sell. Ask what styles and pricepoints are selling well. Are they selling to any particular clientele (college students or younger, young business women, purple hat groups, etc.). Thank each interviewee with a sample of your work.

    • Jackie
    • January 9, 2012

    Oops, I was not quite done. Armed with a wealth of information, you can decide how to design key pieces for local shows that will be likely to appeal to buyers. I love gemstones. They have so many stories to share.

  1. Make sure you have all your ducks in a row before you jump in the deep end. Especially if you plan to work with someone. Its important to figure out what you want out of your business and what your possible partner would want.

    • Kristal Zerr
    • January 9, 2012

    Have a wide range of prices out for costomers and always keep some things back to make a potential buyer feel special when you say you might like this……. and bring something that has not been out on the table for display.

  2. Listen to your customers, what they tell you they like, they don’t like. If they don’t tell you, feel free to ask them a few questions. Be open minded and dont be afraid to experiment and step outside your comfort zone.

    Follow trends, and see what spin you can put on the item to make it original. For example, Feather earrings were huge this year, why not add beads, chain or leather? Dye your own for get a wide range of colours and patterns! 🙂

    • Yvette F
    • January 9, 2012

    Have confidence in yourself.

    • Ravyn Steele
    • January 9, 2012

    My advice is to create jewelry that you would wear. This way you are doing something that you love and it won’t feel like ‘work’.

    Also, never stop learning new techniques and tricks. It keeps your pieces fresh and now, while still keeping it you.

    • Victoria
    • January 9, 2012

    Try to be as objective as possible when assessing the quality of your finished pieces, and price them accordingly. It is funny to see some poor quality pieces, or else, objects that look like they are made without much skill, priced high.

    • Janice Warden Bergeron
    • January 9, 2012

    The one thing that sticks out for me is …”pay attention to the details” When you’re making something it’s the little details that set it apart from the average.
    When setting up for sales or photographing; again the details can make or break you.. Once you set something up for display walk away and come back in awhile with a fresh eye to be sure it’s presented at it best.

    • Karin Dronenburg
    • January 9, 2012

    A dear friend has been aselling her one-of-a -kind items for a while and has encouraged me to take the same leap. I think sticking to what I do best will be the best strategy….and it doesn’t hurt that my daughter loves every piece I’ve made for her and is my walking advertisement.
    Having the right pieces for displaying one’s work is critical– if “curb appeal” doesn’t exist, you won’t make the sale.

    • LauraJW
    • January 10, 2012

    Well lit, clear, in focus photos.

    • Mary Rae Olson
    • January 10, 2012

    Find your heart in everything you make, and you will find what jewelry designs work best for you.
    Above all, enjoy what you do … if you love what you’re doing, you will never work a day in your life.

    • Alicia AR
    • January 10, 2012

    Hi – it is important to show pieces to attract someone’s attention and keep it long enough to make a sale! Showing your work in a classy way is visually appealing and will generate interest. More great ideas are always helpful! Thanks!

    • Deana G.
    • January 10, 2012

    Everyone is always telling me I should sell what I make. It would be fun to see how they do out there in the real world but I just haven’t had the courage. Maybe with a little boost like this it will get me started.

  3. I’d love to win to make it easier to show off what I make. People love my bracelets and I think these items would show them to their advantage. Thanks for the opportunity!

    • Ginny
    • January 10, 2012

    Make several versions of your popular styles at different price points. A customer may love an expensive necklace but be unable to afford it, but will snap up a similar one that is less expensive.

    • Leslie
    • January 10, 2012

    Know your audience, take good pictures and don’t get discouraged. I have been making jewellery for 15 years and selling casually for about 4 and have learned to take criticism constructively instead of personally. Not everyone will like your design’s or prices but if you focus on quality and design then you will always have customers.

    • Pam/BeadieBeadie
    • January 10, 2012

    1. Focus on the creative process, not the “product”. Try to put a little of yourself in each piece. If you don’t love what you are doing it will show.

    2. Wear your own designs wherever you go and have business cards to hand out when someone is interested in what you are wearing.

    3. Listen to what the customer has to say. It always helps you sell.

    • Mathews,k
    • January 10, 2012

    I would say to have good finishing of your pieces. Make sure all your ends are tucked in so they don’t catch clothes, use crimp beads to cover knots and such. Use something nice to package the sale and try to give a little something extra; i like to give a cancer awareness ribbon, and always give your card so they can call you for more sales.

    • Talena
    • January 10, 2012

    I like to put in little things that don’t take much time to make that I don’t have to charge a lot for. They catch attention and usually get people to bring others back over with them. That is when I start to sell more.

    • Kim P.
    • January 10, 2012

    Finding a balance between making something that is distinctively mine and offering a more diverse selection is a key for me. I could try to mirror fad designs that other have created or make, but then it’s almost impossible to set myself apart, and the crafting becomes more of a routine job.

    I start with making what I love and would want to wear myself, but I then get the opinions of friends and the people I have made jewelry for to see what they would like to see from that starting point. The results so far have been items that appeal to a greater audience but that still had a personal link, and that I enjoyed creating.

    • kimberly martni
    • January 10, 2012

    My advice is, try to buy beads on websites.. i started out buying beads at bead shops and i over paid big time…If you buy online or at wholesale that gives you even more of a profit…take pictures of your items so you can remember what they looked like in case someone comes back and wants the same item as before…keep track of how much you spend and make.. you dont wanna spend more then your making.

    • MamaLeece*aka*Lisa D. Jasperson
    • January 10, 2012

    Create from your heart because your designs represent your legacy! I’m legally blind and fighting recurrent breast cancer, and I can tell you, quite honestly, there are times when I feel very overwhelmed by a wide range of emotions. Rather than allow those emotions to take control of me, I push them into whatever I’m creating at any given moment. I redirect all of those feelings into my jewelry designs, and turn them into a positive reflection of my heart and soul. With each piece I create, I know I am leaving behind a legacy…a beautiful work of art that will exist long after I am gone from this life, so I pour as much as I can of my love for my designs into each and every piece, and that effort shows in the finished product. I believe the customer can see the extra details in the design and the special, added touches, so don’t be afraid to just let yourself go with that flow of energy and allow it to evolve in ways that everyone can appreciate. Each piece I make, carries a part of me with it. Every bracelet, every pendant, every earring…they all contain a special part of my spirit within them and I believe that adds a great deal to their appeal.

    • Robin J.
    • January 10, 2012

    I love making jewelry and really want to start selling it, however, I’m not sure where to start. This would be very helpful in getting started. One tip that may be helpful: I used to own my own gift shop and I learned early on that just because I really like something, doesn’t mean it’s going to sell. Pay attention to your customers. You can give them what they want without compromising yourself.

    • Sandi B
    • January 10, 2012

    I create pieces for people I love and take into account their tastes; I try to make pieces I’d love to wear but also try to take some small risks to appeal to others tastes. I like to find small boutiques that have local artists beads for extra flair. I love all colors and materials out there, but also have fun!!!!

    • Beth Weldon
    • January 10, 2012

    Love what you do and DO what you love! I make pieces that I would love to own and wear. Also, you should know your market like: customers,prices and wants. Great displays help sell your jewerly too.

  4. Don’t undersell yourself. If your pieces are priced at a certain level and you are not selling you can always lower the price. But if you start off really low, there’s nowhere for you to go, therefore, no profit.

    • Sharon
    • January 10, 2012

    My advice is be creative. Get ideas from everywhere – magazines, nature or what others wear. Then change them in creative ways to make them your own. You will find that you will sell items you have put your heart into making.

    • Susan Berger
    • January 10, 2012

    My advice is simple. Know the latest trends and incorporate them into your design line, but always remember the classics will be something people will stop and buy over and over again! Your higher quality/more expensive pieces should be more classically inclined so customers can see the value in wearing this piece over and over again.

    • Linda M.
    • January 10, 2012

    I have only sold my jewelry to family, friends and some of their friends. Simply because I was wearing one of my peices. I think it is important to have as much information about the business side, so you are able to market to a larger audience. Find someone who has the expertise in business management and move forward. (I plan to follow my own advice.)

  5. I started out just making jewelry for myself and then once you start, you are hooked. I find it very therapeutic. Originally, I just gave away most of what I made as gifts, but then I started buying more and more and going to gem shows, etc. Now I have grown it into a part time business and my husband has turned our spare bedroom into a jewelry making shop for me, complete with all the tools, shelving and storage. I have learned to compare prices over all the vendors I have purchased from and Artbeads tops alot of them and for them to add free shipping on any order over $10, that saves you a ton of money in the long run. I am trying to become more organized and focus on certain areas of design. I took advice from my brother, who is an artist and lives in Galway, Ireland, post my items on Etsy. So, now I have my own shop on Etsy and am slowly getting everything up. It takes time and alot of patience and its good to have all the details of each piece available when you decide to put things up for sale online. People will ask about size, measurements, what kind of stones, what type of metal (gold, gold plate, gold filled, etc.). I started out small and simple and now I am setting my own genuine gemstones and creating all kinds of pieces. Its a blast!!!

    • Becca Berggren
    • January 10, 2012

    Step out of your personal comfort zone and expand your style to be more reflective of a wide variety of personal tastes.

    • Ragina Y.
    • January 10, 2012

    Take super good pictures and have some southern hospitality!
    Thank you for the chance to win. love all your contest.

  6. My advice is if you love making jewelry don’t give up. Sometimes it seems like it will never work then it all changes. There is always another day.

    • Tamsyn
    • January 10, 2012

    My advice is to not undervalue your pieces or your talent. Put some serious thought into how much you invested in your pieces and price accordingly.

  7. I have good friends that have helped me in this endeavor, but I’m still pretty low on the totem pole. Do love it when someone sees a piece and just can’t live without it! Thanks for a chance to win!

  8. I think that it is important to” Do what you Love” and want to share what you have with others… We all are in business to make money of course but when you know that you would do what you have chosen whether you were paid or not.. then you know you are in the right place~ and so do those around you!

    • Alicia Ferraro
    • January 10, 2012

    Start an Etsy store, they cater to handmade items and the people who shop there appreciate creativity. Also, wear your jewelry often and have business cards to give people who compliment your work. This goes for friends & family too, give them some of your business cards to hand out when they get compliments on the jewelry you’ve made for them.

    • Kelley M
    • January 10, 2012

    I have given some samples to my daughter’s college friends with the understanding that they send anyone interested in the jewelry to my site, it has worked nicely in a couple of ways. First it is great to track what the kids like and second it starts great word of mouth.

    • April
    • January 10, 2012

    Displays are important, as are having tables that are counter height for ease of catching the customer’s eye. The price point is always under adjustment. I make jewelry for myself and that is what sells.

  9. Always be original and use high quality materials. Make sure your pieces are finished off proffessionally too. And promote, promote, promote!!

  10. Make things you love, so that you’ll be able to share your passion with others. Check out the competition for display ideas. Be creative in your displays. Do what you do very well. Don’t try to be all things to all people. Stay optimistic even on a bad day…you may sell tons in the very last hour.

    • Dee
    • January 10, 2012

    Make your pieces look professional, just like you would want to see in a jewelry store. Details are important!

    • Joy Cuttill
    • January 10, 2012

    Make sure you don’t under price your creations – don’t forget you should get back all your costs, plus, the cost for your time, plus, profit and possibly the amount for any packaging you may use when selling your items.

    • Donna H
    • January 10, 2012

    Wear your creations! Thanks for a chance to win!

    • Dee
    • January 10, 2012

    Always wear a piece or two of your work….it’s great advertisement and it’s free! I have actually sold jewelry that I had on. I’ll take it off right there and sell it to an interested buyer!

    • Veronica Parra
    • January 10, 2012

    I started making jewelry a year ago as a hobby and for myself and realized that it was so therapeutic for me. I have a full time job and only work on my jewelry making during free time; however, I would love to start making this a part-time or eventually my full-time job. Although, I do not have much free time to work on my jewelry for the time being, it has become an addiction to purchase tons of supplies and come up with so many ideas and creations on necklaces, bracelets etc. I am planning on starting out doing home shows this Spring and possibly some craft shows. I have already given some of my jewelry as special occasion gifts and even had the honor to make my cousin’s wedding jewelry set for her, the bridesmaids and the mother this past summer. It felt so good to do this and getting all the compliments from other people regarding how great my jewelry was felt so good. I absolutely love making jewelry and would love to start my own part-time business!

    • Dee
    • January 10, 2012

    Wear a piece or two of your work….it’s great advertisement and it’s free! I have actually sold jewelry that I had on. I’ll take it off right there and sell it to an interested buyer!

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